APA Citation

MORGAN. (1993). SEGMENTING the mature market: Identifying, targeting and reaching America's diverse, booming senior markets. Chicago: Probus Publishing.

Chicago Style Citation

MORGAN. SEGMENTING the Mature Market: Identifying, Targeting and Reaching America's Diverse, Booming Senior Markets. Chicago: Probus Publishing, 1993.

MLA Citation

MORGAN. SEGMENTING the Mature Market: Identifying, Targeting and Reaching America's Diverse, Booming Senior Markets. Chicago: Probus Publishing, 1993.

Warning: These citations may not always be 100% accurate.