| LEADER | 00383pamaa2200109 4500 | ||
|---|---|---|---|
| 001 | 0000010173 | ||
| 005 | 19970910090000.0 | ||
| 090 | 0 | 0 | |a 658.8 |b SEG |
| 245 | 0 | 0 | |a SEGMENTING the mature market : |b identifying, targeting and reaching America's diverse, booming senior markets / |c Carol M. Morgan ...[et al.]. |
| 260 | 0 | 0 | |a Chicago: |b Probus Publishing, |c 1993. |
| 650 | 0 | 0 | |a MARKETING |
| 700 | 1 | 1 | |a MORGAN, |h Carol M. |