Reframe The Marketplace : The Total Market Approach to Reaching the New Majority /

Main Author: Bowman
Published: USA: John Wiley, 2015.
Subjects:
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090 0 0 |a 658.8008   |b BOW 
100 1 |a Bowman  
245 1 0 |a Reframe The Marketplace :   |b The Total Market Approach to Reaching the New Majority /   |c / Jeffrey L. Bowman. 
260 |a USA:   |b John Wiley,   |c 2015. 
650 0 |a BUSINESS & ECONOMICS / MANAGEMENT  
650 0 |a MINORITY CONSUMERS  
650 0 |a MARKETING--CROSS CULTURAL STUDIES