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The IBM way : insight into the world's most successful marketing organization /

Other Authors: Rogers,, Shook,
Published: New York: Harper & Row, 1986.
Subjects:
COMPUTERS -- > MARKETING -- > CASE STUDIES
ELECTRONIC OFFICE MACHINE
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Call Number: 338 76100 IBM
Accession No Item Category SMD Status Notes
0000002398 OPEN SHELF MONOGRAPH Available
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